Buzzy shoe designer and Rachel Zoe-favorite Brian Atwood recently resigned from his post as creative director at Bally, so it’s no surprise that he’s getting into something else.
Jones Apparel Group has inked a deal with the designer to launch a contemporary footwear and accessories collection. Financial details of the deal were not disclosed.
In the past few years, Jones has attempted to revive its fuddy-duddy image through partnerships with the likes of Stuart Weitzman and Rachel Roy.
The line, tentatively named B Brian Atwood, will feature shoes priced between $200 and $400, as well as boots around $600.
This gives those of us who can’t afford $720 for a pair of patent leather platform heels some hope. This initial contract is for five years.
Related:
Jessica Simpson + Jones New York = @#!&$^#(!!!!
The Zoe Report: Issue 1
Tags: Brian Atwood, Jones Apparel Group
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Brian Atwood’s shoes don’t ever really strike me as WILDLY imaginative. They get lost in a sea of other shoes, sometimes.
Ian…that’s very true! but once in a while there’s a pair that is a MUST HAVE ;)
Atwoods also aren’t really constructed to support as well as some others I can think of, like a Jimmy Choo. Maybe the more mainstream focus will force the issue. Not that all shoes should be practical, but to echo Ian, they’re not wildly imaginative enough to warrant impracticality.
I`m craving these shoes!
I`m craving these shoes!
Liz, why’d you delete your comment about the construction of his shoes?
True, but if they are well made, it seems like they would be great a choice for a basic pump or what have you…
I think the Brian Atwood partnership a great attempt to change Jones’ image and elevate the company’s image in the retail/fashion world. Clearly the partnerships with Weitzman and Rachel Roy were a flop because Jones still has the “fuddy-duddy” image – I love the adjectives you used to describe the company!