Lauren Santo Domingo's Online Trunk Show Startup Has Already Raised $1.15 million

We'd heard rumblings last month that Lauren Santo Domingo was launching an online trunk show business. According to a Form D filed recently, that's very true. In fact, Trunk Show Inc. has already raised a $1.15 million venture capital round, led by New Atlantic Ventures, a firm that usually offers seed money to young companies. Their investments typically run between $500,000 and $5 million. Trunk Show's concept is simple: The site will livestream fashion shows, and members--we're assuming it'll be by-invite-only--will be able to order looks almost immediately, straight from the designers/manufacturers. We're also assuming some designers will offer a 10-30% discount, given that most designers offer a small discount at their trunk shows. Santo Domingo's partner in this thing is Aslaug Magnusdottir, who used to work for Marvin Traub at TSM Capital. If this is executed well, it could be freaking amazing. The concept takes the best of Net-a-Porter and Gilt Groupe and combines them into one powerhouse that could further democratize fashion.
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We'd heard rumblings last month that Lauren Santo Domingo was launching an online trunk show business. According to a Form D filed recently, that's very true. In fact, Trunk Show Inc. has already raised a $1.15 million venture capital round, led by New Atlantic Ventures, a firm that usually offers seed money to young companies. Their investments typically run between $500,000 and $5 million. Trunk Show's concept is simple: The site will livestream fashion shows, and members--we're assuming it'll be by-invite-only--will be able to order looks almost immediately, straight from the designers/manufacturers. We're also assuming some designers will offer a 10-30% discount, given that most designers offer a small discount at their trunk shows. Santo Domingo's partner in this thing is Aslaug Magnusdottir, who used to work for Marvin Traub at TSM Capital. If this is executed well, it could be freaking amazing. The concept takes the best of Net-a-Porter and Gilt Groupe and combines them into one powerhouse that could further democratize fashion.
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We'd heard rumblings last month that Lauren Santo Domingo was launching an online trunk show business. According to a Form D filed recently, that's very true.

In fact, Trunk Show Inc. has already raised a $1.15 million venture capital round, led by New Atlantic Ventures, a firm that usually offers seed money to young companies. Their investments typically run between $500,000 and $5 million.

Trunk Show's concept is simple: The site will livestream fashion shows, and members--we're assuming it'll be by-invite-only--will be able to order looks almost immediately, straight from the designers/manufacturers. We're also assuming some designers will offer a 10-30% discount, given that most designers offer a small discount at their trunk shows.

Santo Domingo's partner in this thing is Aslaug Magnusdottir, who used to work for Marvin Traub at TSM Capital.

If this is executed well, it could be freaking amazing. The concept takes the best of Net-a-Porter and Gilt Groupe and combines them into one powerhouse that could further democratize fashion.