Yesterday, we got a sneak preview of Gucci’s upcoming fragrance, Gucci Guilty. We learned about the scent’s composition, the inspiration from Streisand and the Frank Miller-directed TV commercial starring Evan Rachel Wood.
The fragrance: The top notes are mandarin and pink peppercorn; middle notes are fruit and lavender; and base notes are amber and patchouli. It smells good, but the amber and patchouli are a little much for me, personally.
The name: Apparently, Gucci creative director Frida Giannini is a big Streisand fan. The name “Guilty” came to her while she was in her car listening to a Streisand song of the same name. Another source of inspiration for the fragrance? The cover of the 1976 film A Star Is Born starring Streisand and Kris Kristofferson. In fact the resemblance to the print ad is almost striking (see above).
The bottle: The bottle is awesome. It’s Gucci’s first perfume bottle to feature the interlocking G’s and it almost looks like it’s hollow from the front while the liquid is more visible from the sides. It’s simple and chic, has a retro/art deco feel and would just look really pretty on top of my dresser.
The ad campaign: Apparently, Gucci Guilty’s ad campaign is the brand’s biggest ever. As you may know, a 30-second trailer started buzzing around the internet a week or so ago for Frank Miller’s Gucci Guilty, which will debut as a 60-second commercial on September 12th during the MTV Video Music Awards. The short film was shot in front of a green screen in Fellini’s studio in Rome. We got to see a slightly racier version yesterday and let’s just say you get to see more than just a couple of silhouettes undressing. We also learned that all of the tattoos are Evan’s own.
The casting: Frida wanted a girl who embodied the idea of the “Guilty” character, which is basically girly with a sexy edge (hence the “guilt”). As far as the choice of Chris Evans, whose last name happens to be his love interest’s first, they mentioned something about all these super hero movies he’s starring in; so perhaps that’s the direction they wanted to go in with the character.
Gucci Guilty will hit stores in mid-September and will include a lotion, shower gel and shimmer powder. We’re not sure on the price, but it will be tough to call this one a guilt-free purchase!