A couple of weeks ago, we mentioned that Diane Von Furstenberg is collaborating with HP on a Fashion’s Night Out event to be held at her Meatpacking District studio. Guests will be able to play with fancy new HP technology as well as a photo booth where participants can pose in DVF looks and print the images on wireless printers.
We’ve already touched on the trend of tech companies trying to target girls and this isn’t the first step HP has taken to build a presence within the fashion world. Last year, the computer makers collaborated on a laptop with Vivienne Tam, which debuted in her Spring 2010 runway show. In March, Project Runway contestants were challenged to create fabric patterns on HP computers and turn them into actual garments. Tam guest judged. HP also did a collaboration with Sex and the City 2.
Furstenberg isn’t typically big on collaborations, but we think it would be interesting and not so surprising if a DVF-designed HP laptop came out of this event.
We got our hands on images of some of the interactive content that you’ll find at the event and a rendering of the “HP Experience Lounge.” Looks futuristic.