Old Navy’s latest gimmick is the “Booty Reader.” A fortune teller named Madame Eva reads tells you what kind of jeans are perfect for your rear and your rear’s lifestyle, after you’ve uploaded a photo of your ass.

“Welcome,” Madame Eva greets you. “I’m the booty reader, let me read your booty and I’ll reveal your denim destiny.”

So I figured I’d give Madame Eva a shot and let her read my booty. Only problem is the site doesn’t quite work.

I followed the steps carefully. First you choose some booty tarot cards to represent your booty’s lifestyle. Is your ass a “social bootyfly” or a “bum around bum”? Then you upload photos of your ass. Really. Lauren snapped some photos of my rear (the Booty Reader requires a straight on shot and a side profile) and I uploaded them and adjusted the photos between a pair of hands that I assume were meant to be Madame Eva’s. After you’ve uploaded your tush pix, you must adjust lines around your ass and waist so Madame Eva can give you an accurate reading of your booty’s denim destiny. Only problem is this stage doesn’t work. I tried and tried to adjust my “Mount Rumpicus” line and my “lunar shelf” line but to no avail. And following all that effort, I was pretty disappointed with my inaccurate reading.

What gives Madame Eva? I trusted you!

Anyone else have any luck?


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Comments [13]

I'm sure Madame Zereakian wouldn't have had the same problem….

While you are super-occupied trying to do all this, a band of international thieves are burglaring your home. It's a scam.

I'm pretty sure this isn't P.C?

this is the most ridiculous thing I've heard in a long time.. stupid

No point in doing it. Like some computer could say what jeans look best on you.

I agree.

This is the funniest promotion ever. I thought I saw the Booty Reader working in Petco!!! Ha Ha Ha

what did the booty reader do to u?

I tried it with two different booties (our intern volunteered). Worked both times. :)

the page doesn’t even load for me…there is just a monkey blinking and waggling his head at me and holding a sign that says “0″…unless that has something to do with my booty…

No!!!! Actually The Booty Reader actually works @ Office Max!!!!!!!!!!!!!

Well, the REAL Booty Reader works at the Drive Thru Window at McDonalds!!!!! ; )

I don’t think a computer could tell you what looks good on you it would probably say anyone as long as you buy a pair from that particular store. Forget about the booty reader. If you are looking to look good in every pair of jeans and need an extra lift in the back check out: http://bootypoppanties.org/