Personal style blogging is just that–personal. The UK’s Observer commented on the phenomenon of personal style blogs yesterday, noting that there is “something oddly compelling about the album of images–you’d be surprised how quickly you can start to care about a complete stranger’s wardrobe.” The article references Rumi Neely’s Fashion Toast, Katie Mackay’s What Katie Wore, and Susie Lau’s Style Bubble as examples. Of course there’s also Jessica Schroeder’s What I Wore, Camille’s Childhood Flames, and, duh, Tavi. The list could go on.
It’s true: Personal style blogs can be black holes. The voyeurism sucks you in and all of a sudden you’ve lost 40 minutes of your life looking at what someone you don’t know wore five weeks ago. But what struck me about a few of the blogs that the Observer mentioned (and one they didn’t), is that despite the deeply personal and individual nature of these blogs–the self-portraiture, the divulging of personal details–boyfriends are helping their blogger girlfriends out. Rumi Neely‘s boyfriend takes her photos. Jessica Schroeder’s fiancé takes most of her photos. Katie Mackay’s boyfriend writes the copy for her blog, and she only started taking photos of her outfits and posting them on the internet after he challenged her to wear a different outfit everyday of the year.
Knowing that Fashion Toast, What I Wore, and What Katie Wore, are couple endeavors, I can’t help but feel like I’m peeking in on their relationships as well. It feels a bit unsettling, so I asked What I Wore’s Jessica Schroeder how the relationship works.
“I started doing the daily outfit photo thing in 2007 long before Adam and I became a couple. When we first started dating I still relied on my tripod and timer but eventually it became more of a combined routine (photos on the way to and from meetings or dinners or just running to the subway station),” says Schroeder. “He’s the only guy in my life who I’ve really let in on What I Wore and he helps me run a lot of the business behind it as well.”
They are invisible (they let their girls shine), but present none the less.
“Adam [Schroeder's fiancé] is a very private person, but by taking the photos he’s a huge part of my professional (and public) life, in a quiet way,” says Schroeder. “Readers will tell me that whenever he’s the one taking my picture I look ridiculously happy (which is totally true).”
Aww. OK, that is pretty adorable. But do the blogs then lose their confessional “diary” aspect?
What’s your take?