M·A·C announced yesterday afternoon that they will not ship their M·A·C Rodarte Makeup Collection “out of Respect for women and girls of Juárez and their families.” The cosmetics company will uphold their commitment to donate all of their projected profits from the collection to benefit the women of Juarez, and added that they are conducting due diligence to ensure that the organizations that receive donations have “a proven record of directly supporting the women and girls of Juarez.”
The statement continues: “M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue. ”
Of course, this big decision, which likely cost M·A·C a pretty penny (including dollars spent by M·A·C and Rodarte on damage control), can be traced back to a single blog post written on July 15th by Jessica Wakeman at the Frisky. “MAC/Rodarte Makeup Collaboration Names Nail Polish After Impoverished, Murdered Women,” read Wakeman’s headline.
The rest is viral fashion blog history. Many fashion blogs, including this one, picked up Wakeman’s story. When NY Mag’s the Cut pressed M·A·C for a statement, they responded with a pledge to donate a portion of the proceeds of the line to help women in Juarez. Then M·A·C issued yet another statement of apology on July 29th following their meeting with Mexican Government officials, including CONAVIM (Comisión Nacional Para Prevenir y Erradicar la Violencia Contra las Mujeres/National Commission to Prevent and Eradicate Violence Against Women). Now, just about a month after Wakeman’s post, and after apologizing many times and committing to help the women of Jaurez, the line is no more. Who ever said blogging can’t affect change?
No word yet on what M·A·C plans to do with the controversy-causing line but we’ve reached out to the company for comment and will report back when we have word.