Even if you’ve never done a sketch or sewn a button, you can have a career in fashion. Being a designer is obviously one of the most visible roles you can have in the industry, but talent and skill are required (don’t tell that to all the reality starlets trying launching clothing lines).
It’s a huge industry and there are a multitude of jobs available; you can find one to suit your temperament and talents. Here are a few suggestions and ideas for getting started (and keep in mind this is more of an overview than a comprehensive list):
Fashion Merchandising/Sales and Marketing: This is where design and business intersect. Designers ultimately need to get their product to the market. Merchandisers track and monitor fashion trends and consumer trends. A head for numbers and a ton of creativity are non-negotiable.
There are many options that fall under the “Merchandising” umbrella. Retail management is one. Lauren thinks this is an under-appreciated career path. You can make really decent money and get firsthand knowledge of a multitude of brands, marketing strategies, and how to manage people.
Buying is another route. This will require some years of experience on a retail floor and as a buyer’s assistant. I have a friend who started out selling shoes at Nordstorm in college and is now a jewelry buyer for them. Find a niche you love and learn everything about it.
Have an artsy, creative mind? Advertising, either on the corporate or retail side, might be for you. Advertising, in this age of quick media consumption, is the juggernaut that never stops. You can work at a corporate level (think of all the different brands that Gap and Limited Inc. own) or the retail level. (How does Macy’s move all those cosmetics?)
There are several fashion schools that offer Fashion Merchandising degrees–FIT in NYC is one–but a general business degree, retail experience, and carefully chosen internships can set you on the right path.
Production Management: This is front line of fashion. Production managers are responsible for getting textiles and clothing made at the manufacturing level. They work with suppliers and retailers to make sure a quality production.
This field has potential to be an exciting and challenging. This weekend the New York Times reported about a growing movement towards “zero waste” production, where very little material goes unused. It’s a design as well as manufacturing challenge.
Everyone is interested in the magic formula of getting clothes produced cheaply but with a certain level of quality. The green movement is showing no signs of stopping, which adds another layer of challenge.
The decisions made at the production level can have long-reaching economic implications. The movement to keep these production in the US–like the grassroots efforts to sustain NYC’s Garment Center–is huge now.
Some fashion schools offer Production Management as a degree option. The job requires some business training and you should have a fascination with how things are made.
Visual Presentation/Styling: These are two separate though potentially overlapping professions. As far as styling, I don’t think I can articulate it any better than Sally Lyndley has just done. With the celebrity status of stylists like Rachel Zoe, it’s definitely a profession that is on the rise in terms of visibility. A degree isn’t totally necessary, but again, having some understanding of numbers, business, and communications is essential. And internships and networking are probably more important in styling than in the other professions.
Simon Doonan is, of course, the godfather (or fairy godmother) of visual presentation. Are you theatrical? Good with props? Creative? Welcome to your new career. Store windows are only one of many options for visual presentation. Museum exhibits, fashion shows, and showrooms all use this technique. The FIT degree description characterizes the profession perfectly: “They are storytellers in three dimensions, creating environments that inspire, inform, and persuade.” There are specialty degrees at art and fashion schools specifically for visual presentation.
Public Relations: PR is the middle man between a product and a retailer or consumer. PR reps are in charge of keeping a brand’s image squeaky clean and making sure people are talking about it. Their job is to make a brand seem appealing. A charming and friendly personality is an absolute must in this field. I adore most PR reps I’ve met because they seem absolutely and genuinely enthusiastic about their clients. It’s infectious, which is exactly the reaction you want to elicit. A degree in communications, marketing, or business–along with the all-important internships–will get you there.
Fashion Journalist: Love to write and love fashion? The opportunities to report and weigh in on what’s happening in the world of fashion have never been greater. Magazines are expanding their online presence and hiring bloggers to report up-to-the minute news. You can also write for e-commerce sites, PR firms, or trade publications.
But first and foremost you need to be a good writer. Consider a journalism or creative writing program, but at the very least take writing courses. I can tell you firsthand that the feedback you get from instructors is invaluable and can really up your game.
Write constantly. Blog for EVERYONE. Get clips however you can. Prove that you know the industry. You’ll need research and interviewing skills and you’ll need to network. Another thing I’ve learned is that the more “experts” you know in the industry, the easier your job of reporting will be.
Still unsure of which direction to take? Here are some easy things to do: Work in retail. Read industry publications–spring for a WWD subscription. Know the players in the industry. Read all the magazines and blogs. Shop! See what’s in the stores. Notice how online retailers market and sell things. Maybe something will inspire you.
Now go get yourself a career.
Tags: FIT, Sally Lyndley, Simon Doonan






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thank you! amazign and usefull article that helped me a lot!
thumbs up!!
Grreat!
Great article. I’ve always loved fashion and styling and I’m seeing what opportunities exist to become a fashion writer. First and foremost maintaing a blog to see how I do :) thanks for the encouragement!
Production management is a awesome major and it is what I am going to be taking this semester at FIT.
This is a great article, perfect to actually do something! Thank you :)
So weird! Just the other day I emailed a bunch of recruiting agencies to find out what degree would work best for this industry and you girls go and post this! Thanks for the insight :)
Thanks SO much for doing a piece incorporating marketing and PR!
I just have one question… is it possible to basically not be good at math and be in marketing? Retail buying and suchlike? Or is that definitely not a possibility? Because I feel like I really want to explore that but my math skills are pretty crappy. Thoughts?
http://www.fabblab.blogspot.com
Hi there!
So, if you want to be marketing, you don’t have to be great at math, but you have to be creative.
If you want to be a buyer, then you have to be good math, because you’ll have to do a lot of math. Visual merchandising is another option.
Isn’t buying a career path that comes from marketing?
And now this is a sort of an awkward question to ask but is it true that PR doesn’t pay a lot?
Buying is different from marketing, sales is different from buying, and marketing is different from sales. They’re all related, but it just depends on what area of the field you want to go into. Do you want to throw events? Do you want to be a buyer at a store? Do you want to create advertising campaigns? They’re all connected, but not all the same.
And PR often pays poorly in the beginning, but you can make a lot of money.
I obviously need a freaking crash course, Lauren.
I’m definitely not creative enough for advertising. I was really leaning on buying but apparently that isn’t an option :/ Ugh.
I mean, how bad are you at math? It’s not going to be calculus! Look into it more.
Hah, well I’m from India so I’m probably not that terrible. But I’m not very good at it, either. Would you recommend fashion school with a business degree or a business school?
Just a note – a lot of things in fashion don’t pay well (or at all) especially in the beginning. As an entry level fashion journalist at a huge brand name magazine (I’m not in the US)… the pay is absolutely brutal.
I’m from India so I’m probably not all that terrible. But I’m not very good at it. Which is why I want to apply to a fashion school with a business oriented degree as opposed to a B school. Thats what I had thought of anyway.
hi iam mexicana i hve a little os sketsh of fashio but a like more matsh colors ai like colors and i am a big lover of fashion in my family they call me alittle fashonista
I’m a teacher now, but I think this is my last year doing it. I teach writing classes to middle school students and I have been working retail since I was 16 in positions from sales associate to manager. I have promotion and event spomsorship experience in retail and I have taught for 5 years. My sales skills are top notch too, not to boast by any means.There’s got to be something for me to do in the fashion world in which can use my teaching and retail experience together to make more money than teachers do. I feel like I’m wasting my potential to make a lot of money being a teacher although having summers off is nice. Ideas?
I’m a teacher now, but I think this is my last year doing it. I teach writing classes to middle school students and I have been working retail since I was 16 in positions from sales associate to manager. I have promotion and event spomsorship experience in retail and I have taught for 5 years. My sales skills are top notch too, not to boast by any means.There’s got to be something for me to do in the fashion world in which can use my teaching and retail experience together to make more money than teachers do. I feel like I’m wasting my potential to make a lot of money being a teacher although having summers off is nice. Ideas?
Oh, and I forgot to mention that I teach knitting and sewing classes at my school as well. I need to be in the fashion industry!
This is why I love Fashionista! There is an amazing amount of useful articles,just the right amount of gossip, and a fantastic community of readers vs writers!
I think fashion with a business oriented degree sounds great. Look, if you want to succeed, you’re going to have to work hard, so if you love this and want to do something like buying, do everything you can to succeed. And you will.
xo
Have you looked into work at the local fashion school? Or college that has a fashion program? You sound like you’d be a great fit for something like that!
Thanks so much for the tips :) I really appreciate it.
THANK YOU!!!
THIS IS DEFINITELY A HUGE HUGE HELP to me right now considering that im currently in an unstable position with regard tp my career as i just recently graduated from a course i wasnt really happy with and now im just starting to realize what i really want to do in life. ive always gravitated towards the arts but was highly discouraged by my family since they deem it to be uinstable and unpredictable. they said i wont really find money there. so i graduated from industrial economics, a course which was okay but i wasnt completely passionate about. now it turns out that i may just have a chance at a career that incorporates business and fashion! i just really need to find a school that would cater to exactly that. i really wish i could find one soon since i want to start right away, im getting depressed already. :( SO THANK GOD for f21 for posting this article. it REALLY is a big help!
so what if you like to design clothes? how could you get your ideas and designs out there?
I live in Charlotte, NC and I don’t think they have a fashion school per say, plus I finished school 6 years ago and don’t want to go back! There has to be something I can do without going back.
I have a fashion degree and I can’t find a job in the industry. The economy is too bad. I wouldn’t advise wasting your time going into this field.
I want to be a Sales Rep in the Texas area. Is there a website where I can find this type of job?
I’m smiling at you all right now. Good luck!
Designer Chris Benz writes a column for us on this: http://fashionista.com/?s=Chris+Benz
You should read it!
Lauren Sherman, you are the fairy godmother of fashion careers! I wish you were around five years ago when I was first buying Interview and W and pouring over the pages wondering how I could get a piece of that glamour! I (basically) figured it out on my own, but that was mostly due to a hometown close to new york and loving parents who were willing to let me take the train in every Saturday for classes at FIT. PLEASE keep these posts coming, especially in the next couple months when I begin looking for a job! ;)
I have a question,
For someone in high school still deciding what courses to take to prepare for university, a science is needed in grade 11 to graduate. I’m wondering if it would make any difference for a career in fashion? There’s biology, chemistry, and physics. If science is not needed to get into a fashion related career or university, i would take biology. However, I have also heard that for a career in interior design or architecture (which I may be interested in) you need physics.
Any help would be appreciated, Thank you!
Thank you for the article! I’d love to know more about working as a Marketing Coordinator/Assistant for a Fashion Retail Store. What qualities are a must when working in this position? And what are the job responsibilities? Do you get to handle and organize events as well? :)
Great article. Thank you
FYI, most Retail companies outsource their advertising campaigns to dd agencies. For example Gap Inc. does not have an advertising department, however they do have a marketing department, which works closely with the ad agency and is more responsible for the day to day implementations of the broader ad campaigns.
And don’t forget the actual craftsmen and artisans who make all these clothes.
There’s a great class at MediaBistro and MM33.org with pretty much everything you need to know.
I agree Lauren – right now any entry-level candidates are competing with people who already have connections and direct work experience in the industry but have been laid off due to budget cuts. Having said that – if you are smart from a business point of view, you can definitely still be a part of the fashion dialogue and get paid for it. Companies that bridge the two worlds like Natalie Massanet’s Net-a-Porter are one way. They need people on the editorial/creative side and the buying side – and because their business model doesn’t depend on advertising (such a fickle world) they’re doing well!
Check out some classes and workshops on just the subject at FIT and Parsons, start an indie fashion company too. There’s a great site that just launched called MM33.org which provides insight into all of this and connects you with people already in the industry if you apply for an invitation…
So I’m really interested in the MM33.org, but it says that you need a referral for membership. Is there anyone who is a member that could invite me?
Loved this article! As a current college grad, I’ve been having a really hard time find jobs in the fashion industry and even considered going back to school for nursing/occupational therapy/MRT… but articles like these inspire me and remind me why I wanted to go into fashion, the different avenues I can go down, and to not give up hope! Thanks Lauren! And keep them coming! :)
this is such a great article…thanks for breaking it down!
If by “craftsmen and artisans” you mean southeast Asian slave labor, then yes (with a few notable exceptions)
Thanks for this piece, Lauren, which obviously provides information that your readers with aspirations for a career in fashion are hungry for. Now that you have a stylist writing for you, it would be great to have a series of interviews with people in other fashion areas such as buying. I love hearing about other people’s jobs.
if I hear the term “craftsmen and artisans” I think of patternmakers etc. A profession not many people know and practice anymore – a dying bread. but very important to the industry … and mostly forgotten. It’s one thing to draw fashion – but an completely different thing to putting life into this drawing – making the actual garment. without these skilled people – a designer is only halfway there – the marketing people have nothing to market and shops nothing to sell …
If you want a crash course in styling, try out School Of Style. They are in LA and NYC.
Thank you for this blog. http://www.cmonc.com Thats all I can say. You most definitely have made this blog into something thats eye opening and important. You clearly know so much about the subject, youve covered so many bases. Great stuff from this part of the internet. Again, thank you for this blog.Thanks