“Question: What is that everybody has and pirates and thieves try to take?”
A Tribe Called Quest knew the answer was “Da Booty.” Denim companies get it too. (Of course Nelly was ahead of the game with his Apple Bottom Jeans.)
Just last week Old Navy launched their “Booty Reader” to give shoppers the chance to find the jeans to best fit their booty’s lifestyle. (My booty-reading experience didn’t go so smoothly but I’m talking with Old Navy and we’re working it out).
Yesterday WWD reported that Levi’s is launching a line of jeans called “Curve ID” which will utilize new technology to fit jeans based on a woman’s shape (read: ass) versus their waist size. Their tag line? “All asses are not created equal.”
Levi’s full-body scanned over 60,000 women across the globe to come up with three basic shapes–slight curve, demi curve and bold curve–which they believe will fit 80% of body types. It’s the solution to many common denim dilemmas: the jeans that fit your ass and thighs but not your waist, or fit your waist but are loose on the ass.
While Old Navy’s “Booty Reader” technology isn’t quite as sophisticated as Levi’s “Curve ID” the motivation is similar: to help women find the jeans that actually fit their ass. Because, as we all well know, a good pair of jeans has the power to make your ass look amazing.
How did you find your perfect pair of jeans? Who makes them?
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Some of the Diesel styles that have the straight instead of the Y yoke work best for me.
nice ass here…
http://fashionista.com/2010/08/first-look-vena-cava-for-aqua/vc-tee-back2/
diesel + guess. YUMMMMMMMMMMMMMM
xxx
http://amaturecouture.com
jbrand and guess
Gap Curvy, James Jeans, Martin and OSA boot cut (before they folded)
Hudson boot cut and J Brand skinnies look the best on me.
Sevens but I found a great fit at TALBOTS, who knew?
Hi Fashionistas,
I’m South American and showing off a perfect bootie has been a major concern among Latinas since, well, always!
Argentina and Brazil, they have both perfected the “bootie enhancing” jeans years ago. The formula is not complicated at all, it’s only a matter of using the elastic denim fabric in the right direction: vertical. That way, your cheeks are pulled up, as opposed to the sides.
Check Peuque Jeans, Scombro and Ossira (all argentinian). Hot trendy jeans for sure.
Delia’s i went for the first time and have jeans that looked amazing for only $50
Gap classic boot.
All my jeans have to come from Charlotte Russe because they have the perfect SHORT lengths. (And they’re super affordable!) All other jeans are made to fit 6′ tall models, not 5′ shorties like me.
Diesel “Ronhar” and Taverniti So Jeans “Janis”. They make your butt look amazing! Very lifting.
Martin + Osa women’s jeans were amazing!!!!!!!!!! I’m sooo sad they went out of business.
My waist is a full 14″ smaller than my hips (I also have freakishly long legs), and the BEST jeans for me are by a Brazilian company called Mavi. I recommend them to all the curvy girls.
The sizes are based on inch measurements, and I find that waist + hip divided by 2 produces the correct size.
There is also a Turkish “jeans company” called Mavi: http://www.mavi.com/
I am surprised that there is a Brazilian company doing the same, with the exact same name.
i have no idea.
i hate trying them on, so until i alleviate a little of this hatred, i’ll keep buyin’ ‘em from anchor blue. they fit my waist and they come in shorty.
I HATE HAVING TO HEM THEM< SOME OF US ARE SHORT MMM KAY