This is a really interesting development, and I, too, am both excited/wondering “Why J. Crew would even feel the need to do this b/c, like, how can can they get any better or more successful?” but I think the post should be titled, “Why DID Gap Relinquish Sponsorship…?” b/c the non-question format implies that we are going to get some answers. I am not saying this in a grammar-stickler way, I just think it would improve the post, and make more people comment, because people seem to respond to questions more often, and it is also more accurate, since we don’t really learn anything about Gap’s motives. Sidenote: I was/am a huge Britt fan, but there is something about this Leah/Lauren combo that I just love. You guys are doing great, and I love the type of style Lauren often highlights, i.e. I want to dress like a boy, but one with HUGE sculptural heels.

I wonder if they were particularly interested in just taking this from The Gap. J.Crew doesn’t seem to need this for sales right now, so it seems like the motivation may’ve been to place another nail in Gap’s coffin as the most important American retailer. That’s total sensationalizing on my part, of course, but I wouldn’t consider it a petty move, and they do need to do these sorts of things for the sort of consumer who isn’t interested in (or hasn’t heard) the buzz, and doesn’t care what the Fashionista’s are wearing. I suppose promotions like these are necessary to hammer home the point that J.Crew has truly arrived and is sticking around.

I remember having an all-too-brief love affair with Old Navy under Tod Oldham, but I’ve never bought a single thing from the Gap under Patrick. I miss Todd.

Yeah, I remember actually going into an Old Navy after their evanescent flirtation with fashion… Those pretty commercials and stuff… Now it’s back to the kitschy supermodelkins or whatever they are.