LONDON–And so it begins. London Fashion Week kicks off today, starting with a video installation entitled “KM3D-1,” brought to you by director Baillie Walsh, AnOther Magazine and Swarovski.

Walsh, maybe best known for creating that holographic film of Kate Moss shown at the end of Alexander McQueen’s Fall 2006 runway show, has re-teamed with Moss and AnOther Magazine‘s Jefferson Hack to create yet another theatrical vehicle for the model. This time around, Moss plays a mythical goddess who “shatters her self-image through an explosion of hundreds of tiny crystals.” (That’s where Swarovski comes in.) The film was shot with these fancy gadgets called “Phantom cameras,” which create a 3D, slow motion effect.

Last night Hack, Walsh, and friends debuted the film at Haunch of Venison at the Royal Academy, one of my favorite art spaces in London. If you’re here in the city, go see the video–it’s on exhibit today and tomorrow, as well as on Anothermag.com. And you can watch what went on behind the scenes right here.