Christian Siriano. The name brings about memories of “Ferosha Coutura,” good Project Runway seasons, and giant poufy dresses.
But the pint-sized wonderboy has grown so much since those days. Now with a successful shoe and bag line for Payless and sunglasses on the horizon, Christian Siriano is becoming a brand beyond reality TV.
The problem with Siriano’s SS11 collection is that it’s caught in limbo between wearable and editorial looks. While the sportswear felt like a tribute to tried and true vacation-wear (slim white pants, leather short trenches, voluminous maxi-dresses, lone ruffles, and exotic prints) his sumptuous evening wear is a unique offering. No American designer can create an evening gown with a four foot diameter like Siriano. The dresses are stunningly crafted and have a kooky drama that instantly identifies them as Siriano-made; all trademarks of an excellent designer and an excellent brand.
At this point in his career, Siriano needs to choose a team and stick with it–I say drama all the way. His strength is making elaborate evening wear that’s probably unwearable by most of the population, but covetable by editorial standards. And with a clear talent for accessory design (the shoes are immaculate as are the sunglasses) there’s potential for Siriano to grow a business in the accessories market while maintaining an extravagant runway presentation.