Geren Ford's True Identity

Before she launched her line, Geren Lockhart--the designer behind Geren Ford--was an ad exec. Long hours and constant traveling inspired her to create a label that would be versatile but chic, even in transit. Yesterday, I stopped by Lockhart's studio to preview her Spring 2011 collection. There were maxi dresses and flowy tops in an textured fabrics, as well as these awesome brown leather shorts that I want to have in my closet right now. The most intriguing part of the collection was the prints. If you looked closely at one dress, it seemed to be covered in a print made of, well, fingerprints. Lockhart told me that the print is actually comprised of her own fingerprints, which were been scanned and translated onto the fabric (she also confided that her fingerprints had been altered a bit so that no one would steal her identity --ha!).
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Before she launched her line, Geren Lockhart--the designer behind Geren Ford--was an ad exec. Long hours and constant traveling inspired her to create a label that would be versatile but chic, even in transit. Yesterday, I stopped by Lockhart's studio to preview her Spring 2011 collection. There were maxi dresses and flowy tops in an textured fabrics, as well as these awesome brown leather shorts that I want to have in my closet right now. The most intriguing part of the collection was the prints. If you looked closely at one dress, it seemed to be covered in a print made of, well, fingerprints. Lockhart told me that the print is actually comprised of her own fingerprints, which were been scanned and translated onto the fabric (she also confided that her fingerprints had been altered a bit so that no one would steal her identity --ha!).
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Before she launched her line, Geren Lockhart--the designer behind Geren Ford--was an ad exec. Long hours and constant traveling inspired her to create a label that would be versatile but chic, even in transit.

Yesterday, I stopped by Lockhart's studio to preview her Spring 2011 collection. There were maxi dresses and flowy tops in an textured fabrics, as well as these awesome brown leather shorts that I want to have in my closet right now.

The most intriguing part of the collection was the prints. If you looked closely at one dress, it seemed to be covered in a print made of, well, fingerprints. Lockhart told me that the print is actually comprised of her own fingerprints, which were been scanned and translated onto the fabric (she also confided that her fingerprints had been altered a bit so that no one would steal her identity --ha!). But details aside, Lockhart's collection is meant to be versatile. "The clothes are all really about being able to wear them in several different ways," she said.

Click through to take a look at some of my favorite looks from Geren Ford's 2011 Spring Collection.