Before she launched her line, Geren Lockhart–the designer behind Geren Ford–was an ad exec. Long hours and constant traveling inspired her to create a label that would be versatile but chic, even in transit.
Yesterday, I stopped by Lockhart’s studio to preview her Spring 2011 collection. There were maxi dresses and flowy tops in an textured fabrics, as well as these awesome brown leather shorts that I want to have in my closet right now.
The most intriguing part of the collection was the prints. If you looked closely at one dress, it seemed to be covered in a print made of, well, fingerprints. Lockhart told me that the print is actually comprised of her own fingerprints, which were been scanned and translated onto the fabric (she also confided that her fingerprints had been altered a bit so that no one would steal her identity –ha!).
But details aside, Lockhart’s collection is meant to be versatile. “The clothes are all really about being able to wear them in several different ways,” she said.
Click through to take a look at some of my favorite looks from Geren Ford’s 2011 Spring Collection.
Designer(s): Geren Ford



















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nice collection
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She’s not the only one searching for their identity.
Check out http://johnnyoops.blogspot.com
Johnny is always testing life’s borders. Join him and discover how far you are willing to press your own vision of reality. Is God really a Game Master? Are we all bit players in a giant virtual reality game?
I loooove Geren Ford! We carry them at my work http://www.bleuclothing.com, she has recently became one of my favorite designers. I love her boots for Fall. A little work plug for ya, during LA fashion week we are offering a 20% discount on all online orders!! Just type in LAFW2011