Here’s an interesting marketing trick, courtesy of H&M. This morning, we received a pitch from the fast fashion retailer regarding a new blogger contest that they’re implementing.

Instead of offering one or a couple outlets special access to the Lanvin Hearts H&M video campaign, the Swedish label wants bloggers to install a widget on their site, asking readers to vote for for their blog. In return, the blog with the most votes will get exclusive access to the the video campaign. It won’t run on YouTube or on H&M or any other websites–just on the blog. That should result in a ton of traffic for the winner.

The contest begins today and and ends October 7. You can visit H&M’s Facebook page to sign up. Will you put your url in the hat?