MELBOURNE–These days, eyeglasses are as fashionable as sunglasses–maybe even more so. But for some of us, perfect vision gets in the way. Yet Ksubi’s new optical range makes us (almost) want to wear a pair sans-prescription.
The seven-style-strong collection is the latest addition to the growing book of tricks from the Bondi duo, and helps to dust off all those pesky “are-they/aren’t-they out of business?” rumors.
A new sunnies collection will be released alongside the optical collection–both will be available in Australia this month at Myer and David Jones and online at Generalpants.com.au, with prices ranging from AUD $289 – $329 (USD $265 – $300). Both ranges offer toughened up yet quirky retro shapes and materials, and should come as a welcome addition to the usual bland optometrist fare.
The icing on the cake for the boys’ big comeback is of course the stunning look book and campaign, featuring our favorite model of the moment (and founder Dan Single’s current squeeze) Bambi Northwood-Blyth.
The apocalyptic farmer/pirate like shoot, complete with hessian bow ties and gas masks, shows just how far this pair has come. While the addition of a few cheeky loose ‘eyeballs’ throughout some of the shots makes it clear that the rats-down-the-runway spirit that Ksubi is known and loved for is still alive and well.
Kate McKibbin is the founder of Australian online publication Drop Dead Gorgeous Daily.