While everyone was out at parties last night, I was sitting on my couch scrolling through Twitter and watching the VMAs–appropriately, I suppose–when WWD tweeted this late-breaking news flash.
Lady Gaga, in a deal that was completed last week, has finally signed a long-term licensing agreement with Coty to create fragrances under her name. The first one will launch in Spring 2012.
Good gravy. What will this smell like? I actually hope it smells weird and funky. And the bottles better be spectacular. I often forget to wear a scent (and I have quite a collection), but I love how they look all lined up on the counter.
What do you think the top notes will be? Hairspray? Rubber?
In other Gaga news, at first I thought her outfits at the VMAs last night were more fashiony and less costumey than usual. The avocado, gold, and brick red McQueen gown was gorgeous and downright sedate, for her at least. I liked the Scarlett O’Hara huge leather ball gown, too. Then she rocked the meat dress. Enough said.
How do you bottle her brand of eccentricity? This will be interesting to watch.