Serge Lutens: A make-up artist who worked at French Vogue in the 1960s and collaborated with major photographers of the time. He was later hired by Shiseido, created a fragrance for the company, then started his own company in the 1990s. Try Serge Noire for a truly unique experience. Words escape me. Ashy? Burned? These adjectives all came to mind. Like your scents a little, um, prettier? Try Daim Blond.