Park Choon Moo
Choonmoo Park was born in Kimje, Korea to parents who owned a children’s apparel company. She was a fixture in her father’s factory and showroom and later studied industrial design and fashion design. In 1988, she launched her first label, Demoo, and started to become well-known in Korea for her avant garde aesthetic. The same year, she launched Parkchoonmoo, opened her first retail store in Korea, and expanded into other Asian markets. Park has since won numerous design awards, is Chairman of Korean fashion association NWS (New Wave Seoul) and has been elected President of Fashion Group International on the Board of Directors in Seoul. –Dhani Mau