After the brand’s successful foray into online streaming with its Resort 2011 show, Oscar de la Renta will once again be offering the opportunity to watch their Spring/Summer 2011 show live at 5pm EST with backstage coverage beginning at 4:30pm EST. You can tune in here to Fashionista at 4:30pm to watch the livestream. After the show, there will be special items that can be purchased right off the runway.
The mass of livestreams this and last fashion week foreshadows Lauren Santo Domingo’s online trunk show concept, which will livestream shows and offer items for purchase almost immediately after the models step off the runway. She and her business partner just scored over $1 million from a private equity firm, which is pretty exciting.