Bieber Fever continues to afflict the nation’s tween girls (and some of their moms, too), so the marketing of Bieber rages on. This time, it’s in the way of scented dog tags and wrist bands, WWD is reporting.
The Biebs recently launched Bieber-branded nail polish so it follows that he should make a foray into the celebrity fragrance market. We expect hair products to drop any day now. Of course, Bieber’s fragrance, “My World,” won’t be a traditional spray-on scent. That would be so un-Biebs. The unisex scent will be infused in dog tags and wrist bands that can be stacked and traded just like Silly Bandz (and jelly bands before them). We shudder to think what sex acts Bieber dog tags might come to represent.
The scent is described as having “top notes of bergamot, lychee and pomegranate, a heart of cedar glimmers and a drydown of musk,” and is set to hit Walmarts on Black Friday. But if you’re looking to appeal to Bieber’s sense of smell before Black Friday, he says he’s into eau de Britney Spears. “I actually like the Britney Spears perfume on girls,” he told WWD. “It smells good.”
But the real terrifying news from Bieber’s WWD interview concerns the fate of his perfect coif. “I was thinking about shaving it off or changing it,” the Biebs said. “But I know now isn’t the right time. Maybe [for my] next album.” But how can you create a line of hair products if you’ve got no hair Justin? We and tween girls everywhere beg you go reconsider.