Fashion heads are going to roll over this one.
According to a juicy little tidbit in this morning’s WWD, in the print ads for Chloé’s new fragrance, Love, Chloé, Raquel Zimmermann is wearing a YSL belt. That’s YSL, not Chloé, that the face of the fragrance, launched this past September, is wearing. And of course, these are the print ads that have been blown up on billboards. Ruh roh.
I feel horrible for the stylist or whomever is going to take the rap for this one. The blunder is “causing a bit of embarrassment, to put it mildly,” WWD is reporting.
Tags: Raquel Zimmermann
Designer(s): Chloe, Yves Saint Laurent
Comments [23]
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haha.. damn funny!
its like watching an iphone ad wid the model holding a BB
POOR STYLIST, that´s true!! But I wonder why all the others working on it – sprecially the client – didn´t notice!!!
But: I LOVE THIS CAMPAIGN!!!! Raquel is amazing, as always!!
Check out what we love in fashion, photography and style on http://daily-styling-deluxe.blogspot.com
Feel inspired!
That is the most nondescript belt in the world! How can anyone even tell that it is YSL?
Honestly, if the 2 belts look exactly alike…which, from my eyes, they do…who can tell the difference and how?
That’s not the point.
If you’re doing a shoot for a specific ad campaign and it involves clothes, wouldn’t one of the first and most important things to check is that the items are from the same brand?
Maybe someone forgot the belt and couldn’t get a replacement in time and they thought no one was going to notice.
No, no…I completely and totally understand that. I’m not daft.
That’d be like someone shooting a Chanel advert with a Balenciaga pump or something. Okay, well, maybe nothing THAT glaring would occur, but the point remains. I know what you’re talking about.
However, my question here is HOW THE HELL DOES ANYONE KNOW WHAT THE HELL KIND OF BELT IT IS?!?! THEY LOOK THE FREAKING SAME!
True but to people who are very detail-oriented, they know the difference.
Uhm, Andrea Sachs? Do you need me to quote the cerulean spiel verbatim? Do you need for me to spit out the word “stuff” with as much disdain as can be possibly be crammed into a monosyllabic word?
Just kidding… I actually kind of agree with you. The world’s most mundane skinny belt and everyone’s nondescript Chloé panties are in a bundle.
That’s not the point.
If you’re doing a shoot for a specific ad campaign and it involves clothes, wouldn’t one of the first and most important things to check is that the items are from the same brand?
Maybe someone forgot the belt and couldn’t get a replacement in time and they thought no one was going to notice.
Luckily, the belt did not contain a giant ‘Y’.
lol, where have you been?!
Eh I’ve been around ha. I’m glad I can count on you for the amusing comments. ;)
its that marie amelie sauve?
How bizarre. Why the YSL belt was even on location for the Chloe shoot is the big mystery to me.
My guess: I bet that whichever mag last borrowed the Chloe belt mixed it up with the YSL one during returns, and that whichever intern was in charge of samples at Chloe didn’t notice that the belt the mag sent back was actually YSL. Then it got packed up with all the other Chloe samples and sent to set…and then, unfortunately, shot for the ad campaign.
I’ve worked on editorial shoots and done returns and this actually happens more often then you’d think (stuff from one designer getting sent back to another). In my experience it happens most often with jewelry but a belt would be pretty easy to mix up…sometimes belts come in with no logo and just a little sticker on them which has the designer name and the name of their PR firm and some long string of numbers that’s supposed to help identify the piece. Of course, these stupid little stickers get peeled off and lost very easily on a shoot.
Yawn. Who cares.
This is just a fashion tempest in a faggoty teacup.
And I would like to ammend my previous comment by adding: Remember when fashionista was vaguely entertaining/interesting, and not consumed with reporting petty industry bickering that outsiders (and I daresay most insiders) care little to nothing about?
Sorry, I meant “amend.”
You just rendered everything you said null & void since you couldn’t get it right twice.
An insult is never effective when you have to st-st-st-stutter it out.
this is completely the stylist’s fault, there is no way that he – Joe McKenna – did not know what he was using, fashion houses and Ad clients are hyper sensitive about these things and every stylist has had to deal with it and make sure a fashion brand is not too clearly recognizable for whatever Ad it is appearing in, be it fragrance, makeup, etc…
Doot-doooo-ddddooooooo… Yikes!!! It is hard to tell but you can feel the hyperventilating and strokes happening. Years from now this will be funny to them. Hopefully! In any event, Raquel does look tres fabu!
this is SO silly. Isn’t it all about the fragrance for this one? She could be weraing a paper bag and still advertise the fragance. Melissa – http://www.jewelrydosedaily.com
Raquel you rock!!!!!!!!!!! for sure….
I love this campaign, whatever. It’s so 70′s and to be honest YSL is perfect in this regard, who cares about the obvious gaffe to include it in this shoot. As everyone has already mentioned, as well, it could easily be Forever21 when I’m seeing it at this size and in black and white. Ok ok, billboards, but still. It’s not like she’s got tribute sandals on or something.