Bruce, a designer line started in 1998 by Daphne Gutierrez and Nicole Noselli, has been pretty under-the-radar as of late. The New York-based line won the coveted CFDA Perry Ellis Award for Womenswear in 2001, took a break from 2004 to 2007 and have kept things pretty low key ever since. Right now, they are smartly focusing on their lower-priced line Bruce II, which can be found in cool Williamsburg boutiques like Bird and Jumelle and online at La Garconne. Yesterday, we stopped by their modest studio in Chinatown to check out Spring '11 and it did not disappoint.
The clothes were pretty, versatile, wearable, understated and unpretentious. Their intention was to make easy-to-wear clothes that would appeal to a wide age range and they succeeded. There were a lot of low-key separates and simple pieces in great cuts that could fit seamlessly into any girl's wardrobe. What made every piece special were details like interesting prints and cut-outs. I loved the blouses, shorts, and dresses made of this beautiful, soft Japanese hand-dyed fabric (making them a tad more expensive), as well as a range of more affordable jersey dresses, shorts and jumpsuits. I also wanted every pair of pants on the rack. Click through for our favorite looks from the collection.