PARIS–Hakaan Yildirim is not who one would call an ingenue. Indeed, Yildirim, whose “debut” at London Fashion Week last season made a decidedly large splash, has been a working designer in Turkey for more than a decade.
Within a year, Yildirim has gone from a local Turkish talent to the fashion world’s next big thing, and his collection, shown Wednesday in Paris, further sealed his fate.
Last night, Yildirim officially accepted the spoils of his latest achievement: the ANDAM fashion award. ANDAM–which stands for National Award for the Development of Fashion–is handed out each year to one up-and-coming designer who the judges–including Carine Roitfeld, Alber Elbaz, Jefferson Hack, Sarah from Colette, LVMH execs, Pinnault family members–deem the most promising in the world. (Last year the award went to Giles Deacon.)
The event took place at the French Ministry of Culture, and was hosted by Minister of Culture Frédéric Mitterrand and Pierre Bergé, Yves Saint Laurent’s partner.
It’s because of this prize–€220,000, to be exact–that Yildirim was able to show in Paris this season. After the show, he told me that it was worth it: “We’re in Harvey Nichols, Colette, Opening Ceremony–it’s nearly 26 stockists internationally now.” That quite a lot for a collection that’s been on the market for less than a year. “My agents were very surprised!” Not too surprised, we’re sure. Congrats to Hakaan.