Meredith Melling Burke just got a promotion. But not at Vogue. No, she’s still the market director at the world’s most famous glossy. Instead, she’s taking on a new role. At….drum roll…Vogue.com! Gasp! A print person doing work for the web? How shocking!
Actually, it’s smart. Very, very smart. And makes us wonder: Is Vogue savvier about this whole internet thing than we assumed?
Burke is a fantastic market editor in a business where market editors are thought of as second in ranking to stylists (aka fashion editors). Along with her senior market editor role at the magazine, she’s been promoted to fashion market director at Vogue.com. “Her task at the website will be to increase its fashion content,” says WWD.
Why is this so revolutionary? Because there is still a vast river between print and web staffs at most women’s and fashion magazines. Business mags like BusinessWeek and most newspapers combined staffs years ago, emphasizing the importance of being able to handle both mediums. Having staffers that work on both the web and print side is not only good for readers, it’s also good for business: There will be more synergy between the content, which means it will be even easier to sell advertising across the different channels.
So we applaud Vogue for making this move, and hope more magazines follow. Congrats to Meredith!