New Lanvin for H&M Images: Floral Print Dresses

Another image from Lanvin for H&M is out, and the line continues to look promising. Yesterday we saw a range of black satiny numbers--dresses and tuxedo jackets--and today's image shows bright floral print numbers.
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Leah Chernikoff
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Another image from Lanvin for H&M is out, and the line continues to look promising. Yesterday we saw a range of black satiny numbers--dresses and tuxedo jackets--and today's image shows bright floral print numbers.
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Another image from Lanvin for H&M is out, and the line continues to look promising. Yesterday we saw a range of black satiny numbers--dresses and tuxedo jackets--and today's image shows bright floral print numbers. Whomever is behind this marketing campaign has been pretty genius about slowly building hype. First there was a campaign video teasing who the designer might be. Then there was the blogger contest to feature the adorable preview video in which a young Alber Elbaz ages while producing the collection. Then the first campaign image leaked yesterday. Today, Vogue UK releases a second campaign image, along with news from WWD that a Lanvin for H&M runway show will proceed the launch of the collection in stores on November 23. And on November 2nd, H&M will post a short film featuring the collection by Leaving Las Vegas director Mike Figgis. By November 23, excitement for the collection will have reached fever pitch.