In high school I used to swagger up to make-up counters, ask a bunch of questions, pretend I was going to buy something, then sheepishly ask for some samples. Which I usually got, but not without feeling rather undignified after the whole process. (Full disclosure: I still sometimes do this.)
Enter Birchbox, a new beauty e-commerce site with a few unique twists, which just launched this September. For $10 per month or $110 per year, Birchbox will send you a pretty pink box full of deluxe, oversized samples once a month. Samples span all product categories including fragrance, make-up, skin care, and hair care.
The premise is that the founders want you to be able to try a carefully curated batch of higher-end products before you invest. If you like a product, you can then buy the full-sized version directly from Birchbox. To encourage loyalty, they will give you rewards points for ordering from them, referring friends, and answering surveys. The points can be used towards future purchases.
To round it all out, Birchbox offers editorial content on the site in the form of short articles and videos. Plus all samples arrive with write-ups and how-tos which the company likens to “opening the latest magazine and having the featured products pouring out.”
Read more »