Who, What, Why? Jody Quon, W‘s creative director of only five months, has abruptly resigned from the magazine. “It was a mutual decision and her position won’t be filled,” a W spokesperson told The Daily. Stefano Tonchi, who hired Jody in April, seemed very excited about her work on their first issue, so the departure is pretty surprising to us. Could it have had something to do with naked Kardashian fallout? {Daily Front Row}

These Tights Will Tone Your Ass: You’ve heard of shoes that promise to give you a better ass while you go about your day: There are FitFlops, MBT shoes, and Reebok’s EasyTones to name a few. Now there are tights that promise to do the same and more. Shapewear brand ShaToBu–that stands for the “tummy SHAping, muscle TOning, calorie BUrning workout you wear”–cite independent studies conducted by the University of Virginia to show that ladies who wear ShaToBu (agh that name!) “burn UP TO 12% MORE calories during daily activities like walking or climbing stairs.” Just by walking guys. Imagine that. {She Finds}

Befriending Burberry: Burberry recently reached 2 million Facebook followers–pretty impressive, as it took a year for them to gain one million users and only six months to double that. Perhaps they’ll reach four million by January? {Burberry’s Facebook}