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People Spend More Money at Opening Ceremony Than Brooks Brothers
By Lauren Sherman Thursday, Oct 28, 2010 / 6:00 PM
If you thought Opening Ceremony was keeping afloat by selling loads of those $30 tote bags, think again. On average, customers spend more at the global chainlet’s New York stores than they do at preppy staple Brooks Brothers.
That’s according to data released by Mint.com, a personal finance portal. The data they’ve collected is from credit card transactions put through by their members.
At Opening Ceremony in New York, the average spend is $243.75. At Brooks Brothers in New York, the average spend is $180.93.
What’s more, the average spend varies quite a lot when you look at the same store in different cities. For example, at Zara in New York, the average spend is $92.03. At Zara in Miami, it’s $68.05. Interesting. Here’s a list of stores all over the country and the amount of money shoppers spend, on average, when visiting them:
J.Crew, San Diego, CA: $109.86
J.Crew, Cincinnati, OH: $63.38
Barneys New York, New York, NY: $401.11
Barneys New York, Chicago, IL: $285.02
Bergdorf Goodman, New York, NY: $369.45
Neiman Marcus, Atlanta, GA: $339.01
Neiman Marcus, Dallas, TX: $222.40
Gap, Los Angeles, CA: $60.94
Gap, Madison, WI: $52.45
We could play with this data forever, but why don’t you just check it out for yourself: Data.mint.com. You can insert any store name–most major retailers pop up.
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Does this factor in taxes? I would think NYC taxes are higher than Madison, for example.
yes, but up until a few weeks ago New York City didn’t have taxes on items that were $110 or less:
http://www.cbs6albany.com/articles/clothing-1278762-state-tax.html
And now it’s only 4%. The differences are big enough in most of these circumstances that it wouldn’t make much of a difference.
Also, Dallas is not in Georgia.
Haha, whoops. Thanks!
There is a Dallas, GA, but I don’t think it was the one that the list was talking about, since I don’t even think it has a Neiman Marcus.
It said in the MJLV documentary that the average spend at the Marc Collection stores is something over $3,000… which is astonishing.
this doesn’t say much because there may be more people stopping by the brooks brothers store, or more frequently. i think that explains why Bergdorf has a low avg spend than Barneys in New York bc it probably gets more foot traffic from tourists that bring down the avg spend.
Very good point. Would be interesting to cross reference with number of transactions.