We told you about Style.com’s new reality series last month; now we know more.

The “docu-series” is called North of Madison. Agency Doron Ofir, which cast MTV’s Jersey Shore and Paris Hilton: My New BFF, is looking for “Those between the ages of 21 and 28 who express their love and hate for current trends via any legitimate outlet.” Meaning you’ve got to be a working fashion journalist, blogger, etc. to be considered. Casting will take place the first week of November.

We have a feeling that this show is either going to be amazing or really, really boring. Since Ofir and co. found Snooki, we’re going to bet on the former. Click below to read the full release: