Over the past 10 years, Style.com has become the fashion industry’s resource for runway images.
Now, as its sister site Vogue.com expands, the property is switching teams. It was announced this morning that Style.com would leave Conde Nast Digital for the Fairchild Group, which includes WWD, WWD.com, Footwear News, conferences, Fairchild Books and trade shows. (In March, W magazine moved from Fairchild into Conde Nast’s consumer group.)
The switch makes sense for Style. While it’s still sold as a consumer property, the industry uses its fashion show database as a library. What’s more, several of Style’s staffers–including executive editor Nicole Phelps and writer Meenal Mistry–hail from WWD.
Publisher Gina Sanders insists that the properties will not become intertwined, but we see plenty of opportunities for cross-pollination here. It’s doubtful that a pay wall will come into play, but if it did, we do believe users would pay $25 to $50 per year to access the database.
Our question for you: if Style.com does put up a pay wall, would you pony up?