The Scandinavian Invasion: Cool Swedish Labels To Watch

Swedish fashion is so much more than H&M (though of course we love H&M). There are some amazing independent Swedish labels out there creating beautiful and innovative designs. We recently got to see several S/S 2011 collections whose designers hail from Sweden. While one shouldn’t generalize about the aesthetic of an entire country, the three labels we saw show that simplicity doesn’t mean boring. Draping, minimalism, and strategic pops of color really make these clothes stand out. Click through for a mini round-up:
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Swedish fashion is so much more than H&M (though of course we love H&M). There are some amazing independent Swedish labels out there creating beautiful and innovative designs. We recently got to see several S/S 2011 collections whose designers hail from Sweden. While one shouldn’t generalize about the aesthetic of an entire country, the three labels we saw show that simplicity doesn’t mean boring. Draping, minimalism, and strategic pops of color really make these clothes stand out. Click through for a mini round-up:
Rodebjer

Rodebjer

Swedish fashion is so much more than H&M (though of course we love H&M). There are some amazing independent Swedish labels out there creating beautiful and innovative designs. We recently got to see several S/S 2011 collections whose designers hail from Sweden.

While one shouldn’t generalize about the aesthetic of an entire country, the three labels we saw show that simplicity doesn’t mean boring. Draping, minimalism, and strategic pops of color really make these clothes stand out.

Click through for a mini round-up:

Rodebjer

Rodebjer

Rodebjer: This label is designed by Carin Rodebjer, an FIT graduate. She returned to Sweden in 2001, where she went on to be named Designer of the Year by Swedish Elle in 2002 and 2005. She is now moving back to NYC to try to capitalize on her success and push it to the next level; she wants to get inspired by how Americans dress.

Her S/S 2011 collection, was inspired by the beach and nautical elements. Everything looks deceptively simple on the hanger but the pieces really come alive when they’re worn. The orange and yellow batik prints and a drapey collared cardigan are to die for.

Rodebjer's A/W 2010 and S/S 2011 collections were picked up by the Urban Outfitters “Around the World” concept stores. You can also find Carin’s designs at RevolveClothing.com, Pixie Market, TenOverSix, Otte, and Dear Fieldbinder.

The Local Firm

The Local Firm

The Local Firm: This label, which has both men's and women's lines, was founded in 2007 by Richard Hutchinson and Axel Nyhage. Both have experience at Acne Jeans, and they describe their style as combining “high fashion with innovative jean design.” The concept is Bauhaus meets former Eastern Bloc design. Their palette is neutral, their shapes are minimalist, and they employ distinctive color-blocking.

Find their duds at Blackbird in Seattle, Dear Fieldbinder in Brooklyn, Alex and Chloe in California, P45 in Chicago. Like Rodebjer, their garments will also be available at Urban Outfitters, through their "Around The World" concept. (The store is clearly having a Scandinavian moment.)

Fifth Avenue Shoe Repair

Fifth Avenue Shoe Repair

Fifth Avenue Shoe Repair: This label, started in 2004, is designed by Astrid Olsson and Lee Cotter. Their aesthetic is old man chic meets draping and sculpted silhouettes. They also stick to a mostly neutral palette, and their subtle patterns are meant to be mixed.

Every season you can expect funky embellishments like aluminum panels, and the panels show up on dresses and as epaulets for S/S 2011.

The line is carried at Opening Ceremony in New York, Azalea in San Francisco,and RevolveClothing.com.

Click through to see more looks from these awesome Swedish designers.