9. American Apparel
www.americanapparel.net
The Story: Ahh, Dov Charney. Some say he’s the most hated man in retail. That might be true, but it doesn’t change the fact that he has also built a store that we–and pretty much everyone we know–shop at nearly every single week. Our favorites this season include the silky slacks and sheer skirts.
The Pros: Unique basics available season after season; affordable.
The Cons: Creepy boss has ruined the business; sizing is sometimes funky.


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