If you, like us, flipped through the December issue of Lucky magazine and missed former Creative Director Andrea Linett’s illustrated Fashion Babble page, get excited. Linett has brought the page back to life on the web.
I Want to Be Her launched yesterday and it will feature a few stylish women each week drawn by Anne Johnston Albert, illustrator and designer of Martin Clothes, who drew Linett for Lucky each month. Similar to Fashion Babble, every piece in the illustration is attached to real product, but unlike the magazine page, you can now click to buy.
The first subject, “Transitional SoHo Girl,” wears what Linett calls the perfect outfit for that “half-chilly/half-warm time of year.” It’s a good mix of high and low–Linett features a $24.50 L.L. Bean flannel shirt with a $850 Muska bag–and it makes me wonder why Lucky never published the page online while Linett was still on staff.
Whatever the answer, the site is a great idea and comes at a time when Lucky die-hards might be pining for what was.