Anja Rubik Reveals New Plans for 25, Moves Operations to New York

This afternoon I caught up with model-turned-fashion editor Anja Rubik as she prepped for tonight's Victoria's Secret runway show. Of course most of the discussion focused on angel wings and body glitter, but I did manage to sneak in a couple of questions regarding 25, the magazine she launched with her boyfriend earlier this year. According to Rubik, they've moved the operations from Vienna to New York, and plan on publishing the next issue within the year. "We really wanted to have it for September fashion week, but there's just too much to do," she told me after her face makeup session. Apparently, the response was so great that the mag has transformed from a side project into a full-blown operation. Oh, and they're hiring. "We're still assembling our team."
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This afternoon I caught up with model-turned-fashion editor Anja Rubik as she prepped for tonight's Victoria's Secret runway show. Of course most of the discussion focused on angel wings and body glitter, but I did manage to sneak in a couple of questions regarding 25, the magazine she launched with her boyfriend earlier this year. According to Rubik, they've moved the operations from Vienna to New York, and plan on publishing the next issue within the year. "We really wanted to have it for September fashion week, but there's just too much to do," she told me after her face makeup session. Apparently, the response was so great that the mag has transformed from a side project into a full-blown operation. Oh, and they're hiring. "We're still assembling our team."
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This afternoon I caught up with model-turned-fashion editor Anja Rubik as she prepped for tonight's Victoria's Secret runway show. Of course most of the discussion focused on angel wings and body glitter, but I did manage to sneak in a couple of questions regarding 25, the magazine she launched with her boyfriend earlier this year.

According to Rubik, they've moved the operations from Vienna to New York, and plan on publishing the next issue within the year. "We really wanted to have it for September fashion week, but there's just too much to do," she told me after her face makeup session. Apparently, the response was so great that the mag has transformed from a side project into a full-blown operation. Oh, and they're hiring. "We're still assembling our team."