Halston CEO Bonnie Takhar has been let go, and Sarah Jessica Parker, the label’s chief creative officer, is not happy about Takhar’s departure, Page Six is reporting.
Takhar has been with Halston since its relaunch in 2007. She got the job for her extensive experience and success growing luxury brands. Takhar’s last gig was as the Chief Commercial Officer of Jimmy Choo. Before that she took Earl Jeans from an unknown British denim line to £15 million in US sales within four years. Despite her previous successes, the board wanted Takhar out–which is not shocking given the label’s embattled state.
Harvey Weinstein, whose Weinstein Co. is one of the co-investors and principal owners of Halston, said in a statement, “Sarah Jessica is a huge supporter of Bonnie’s, but it was time to change direction. It was the rest of the board that made the decision. No one was more steadfast to Bonnie than Sarah Jessica.”
According to reports, SJP was “visibly upset” upon learning that Takhar was out. “Sarah has been a strong supporter of Bonnie for a very long time, and has been the sole voice supporting her against the board and shareholders,” a source told Page Six. “Parker was in the middle of the office, in tears, when she finally heard that Bonnie was going.”
Marios Schwab’s designs for the label had everyone’s hopes up, and SJP has certainly given Halston incredible exposure both on the red carpet and by wearing her Halston Heritage throughout SATC2.
But with Takhar’s departure, the legendary ’70s fashion house is once again, at a crossroads.
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SJP can now be found gazing pensively through the window above her desk to the brisk Manhattan street, fingers poised on the keys of her macbook; the words “How can we know when it’s the right time to let something die?” marching across the top of a newly opened Word doc…
SJP is unnerved at Bonnie’s demise because it might signal the end of her own tenure at Halston. But when Jessica is no longer the face of Halston her job as creative director will end as well. The problem here is that the board of directors has no idea what direction it wants. There are huge egos mixed in the pot signaling more than a “crossroads” for Halston. The tried and true image creation of the past is no longer working today — for Halston and everybody else.