Fashion’s Night Out, aka Halloween for fashionistas, will take over the city’s stores for the third year in a row. Mayor Bloomberg, Vogue, the CFDA and NYC & Company (the city’s marketing and tourism org), announced today that the third annual Fashion’s Night Out will be held on Thursday, September 8, 2011.
No word yet on what kind of extravagant promotions Vogue and the city will dream up to top last year’s over-the-top FNO which included the city’s largest public fashion show, but we’re sure Anna and the Mayor will work something out. And if this year’s Black Friday numbers are any indication (sales totaled $45 billion, up from $41.2 billion last year, according to the National Retail Federation), Americans are ready to shop.
Love it or hate it, FNO, now a global phenomenon aimed at getting folks into stores to shop and “restore consumer confidence” doesn’t seem to be going anywhere soon. We predict this might become an annual shop fest for years to come.