Billy Farrell / Bill Farrell Agency

Monday’s naag.com launch party at Mary Queen of Scots felt less like a “fashion party” and more like a bunch of cool kids hanging out at a hip LES bar–in a good way.

If you’re wondering what naag.com is, I think it is best described on the site’s Who We Are page: “Naag is Fiona and Aggy and our friends. Talking about things we live and do and see and feel. We live in New York and like to hang out.”

That also pretty much sums up the party. And if its attendees were any indication, their friends are people like Karen Elson, Coco Rocha, Seth Meyers, Christian Siriano, Becka Diamond, Rebecca Minkoff, Eddie Borgo, and, according to the tip sheet, an incognito Marion Cotillard. To compliment the venue’s British theme, AllSaints sponsored and Agyness was dressed head-to-toe in the UK-based brand.

Billy Farrell / Bill Farrell Agency

Officially, Fiona Byrne is editor in chief and Agyness Deyn is creative director. Right now, most of the content is New York-based, but the girls intend to have something for their followers across the pond very soon and they don’t plan to stop there. Agyness, who is ridiculously sweet, charming and gorgeous in person, told us, “Next week we’re going to London and we’re launching the UK content, so it’s going to be both. It will be separate content, so if you’re gonna go to London you can look at all the restaurants, the music, the fashion or if you’re in New York you can do the same. Then, we’re going to expand it to different cities around the world.”

But don’t worry–Agyness has no plans to quit modeling. “This is just fun and it’s gotten to a place where Fiona’s running it a lot so I can still model and do it at the same time.” Still, her runway presence has diminished significantly. (Supposedly, she only walked Wang’s show because he killed a cockroach for her..) “I’m being very selective, which I like because then when I do work, I absolutely love it, you know?” I asked if there were certain designers she favors and she explained, “It’s not really the designer, it’s the pieces, like if there’s a collection that really stands out. I really like Alex Wang and Proenza…It depends on what they’re doing.”

From what I can gather, being selective is something Agyness has a knack for. Naag is full of great recommendations, from shoes to nail polish to movies to concerts. And everything is written in a personal, conversational tone–not in an obnoxious, spell-check-be-damned, Lourdes way–but in a charming, excited way that makes you feel like your really cool, in-the-know bff is telling you about her new favorite things. We definitely recommend checking it out.