MAC Wants "Real" People To Star In Its Fall 2011 Campaign

What could you possibly have in common with Lady Gaga, Dita Von Teese, and Pamela Anderson? The chance to star in a MAC campaign, of course. Starting today, MAC Cosmetics is searching for new faces for their Fall 2011 campaign. The best part? You don’t have to be a model, or even great-looking. You just need style and sass. You can enter the contest, called “MAC Me Over,” at the microsite macmeover.com. You have to be at least 18 years old to enter, and must submit a photo or video using the phrase “MAC me over because...” My favorite on the site so far? A young guy saying, "MAC me over so that I can look better on the second date than I did on the first." It will be interesting to check back and see what the site looks like once the real entries start rolling in. While their campaigns are usually color saturated, dramatic, and sometimes campy, MAC wants you to know that they’re not all about intense makeup.
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What could you possibly have in common with Lady Gaga, Dita Von Teese, and Pamela Anderson? The chance to star in a MAC campaign, of course. Starting today, MAC Cosmetics is searching for new faces for their Fall 2011 campaign. The best part? You don’t have to be a model, or even great-looking. You just need style and sass. You can enter the contest, called “MAC Me Over,” at the microsite macmeover.com. You have to be at least 18 years old to enter, and must submit a photo or video using the phrase “MAC me over because...” My favorite on the site so far? A young guy saying, "MAC me over so that I can look better on the second date than I did on the first." It will be interesting to check back and see what the site looks like once the real entries start rolling in. While their campaigns are usually color saturated, dramatic, and sometimes campy, MAC wants you to know that they’re not all about intense makeup.
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What could you possibly have in common with Lady Gaga, Dita Von Teese, and Pamela Anderson? The chance to star in a MAC campaign, of course.

Starting today, MAC Cosmetics is searching for new faces for their Fall 2011 campaign. The best part? You don’t have to be a model, or even great-looking. You just need style and sass.

You can enter the contest, called “MAC Me Over,” at the microsite macmeover.com. You have to be at least 18 years old to enter, and must submit a photo or video using the phrase “MAC me over because...” My favorite on the site so far? A young guy saying, "MAC me over so that I can look better on the second date than I did on the first." It will be interesting to check back and see what the site looks like once the real entries start rolling in.

While their campaigns are usually color saturated, dramatic, and sometimes campy, MAC wants you to know that they’re not all about intense makeup. James Gager, the creative director of MAC Cosmetics Worldwide told WWD, “We can also give you the most flattering makeup possible. We wanted to showcase the versatility of the brand.”

Entries will be accepted through December 20. MAC makeup artists will be tweeting tips for the contest and you can follow their Facebook page for updates and news about the contest. Six people will be chosen from the entries received and flown to NYC to shoot the campaign.

MAC’s tagline is “All races, all ages, all sexes.” So if you’re NOT a 19-year-old conventionally pretty Caucasian girl, you're in luck. Grab your mom and grandpa, put on your favorite outfit, and convince MAC that you can be the face of their brand. At least for a season.