Madewell Spring 2011 Makes Us Happy

Silk button downs. Vintage belts. And short-sleeved army jackets. These are the pieces we want for spring, and sure enough Madewell is offering them up in an irresistible fashion. "We [topped the skirts] with jackets so it all looked easier," the brand's creative director, Kin Ying Lee, told me at this morning's presentation. The vacation-inspired tees--remnants of those 1970s "Virginia is for Lovers" souvenirs--also made the soft, pretty florals and silks look less precious. Several of the belts used to tie the outfits together were vintage, and will be available in select Madewell stores.
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Silk button downs. Vintage belts. And short-sleeved army jackets. These are the pieces we want for spring, and sure enough Madewell is offering them up in an irresistible fashion. "We [topped the skirts] with jackets so it all looked easier," the brand's creative director, Kin Ying Lee, told me at this morning's presentation. The vacation-inspired tees--remnants of those 1970s "Virginia is for Lovers" souvenirs--also made the soft, pretty florals and silks look less precious. Several of the belts used to tie the outfits together were vintage, and will be available in select Madewell stores.
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Long knife pleat skirts. Silk button downs. Vintage belts. And short-sleeved army jackets. These are the pieces we want for spring, and sure enough Madewell is offering them up in an irresistible fashion.

"We [topped the skirts] with jackets so it all looked easier," the brand's creative director, Kin Ying Lee, told me at this morning's presentation. The vacation-inspired tees--remnants of those 1970s "Virginia is for Lovers" souvenirs--also made the soft, pretty florals and silks look less precious. Several of the belts used to tie the outfits together were vintage, and will be available in select Madewell stores.

It's that attention to detail--which includes a magazine stand the team bought, stocked and served coffee and Dean & Deluca donuts out of all morning--that make Madewell special. Our favorite pieces? The long navy and cream dress, the vintage-inspired tees, and of course the shoes. We'd like one of each, please.