With over six million users, Polyvore is the largest fashion community online. And lately, the names and prizes they’ve wrangled for their growing community of set-creating users has amped up their fashion cred. They recently teamed up with Kate Moss and Janie Bryant to cull them for style advice and ask them to judge set contests, and now, they’ve partnered with accessories designer Rebecca Minkoff, whose bags garner something of a cult following.
But this latest partnership is much more than Minkoff simply offering style advice and judging a set contest. Users will actually have the chance to redesign a Minkoff classic–the Morning After Clutch–and the winning design will be featured on the runway come February, and will be produced and sold on rebeccaminkoff.com in March. The contest, which started today and ends November 29, asks users to create their own take on Minkoff’s clutch using digital images of the leather, hooks, tassels, studs, zippers, straps, and applicants. Minkoff will personally select her top ten, and then users will vote on the finalists on Minkoff’s facebook page from December 1-8 to select the winner. And if having your design selected and produced as part of Minkoff’s fall collection wasn’t prize enough, the winner will be flown to NYC to attend Minkoff’s fall show, where the bag will debut.
“We want to democratize fashion and empower everyone to have a voice in the creative process,” Polyvore Co-Founder and CEO Pasha Sadri said in a release. “Today’s collaboration with Rebecca Minkoff brings us one step closer to achieving that goal where our passionate community can discover and express their style and see their creations become a reality.”
Minkoff, who will speak at our upcoming panel about how she’s become the number one independent accessories designer in the United States, says she’s thrilled about giving up some creative control for the sake of her fans.
“I’m always trying to embrace new methods of technology,” says Minkoff. “I’m excited to see which bag is going to wind up in the Fall collection.”