Refinery29 Launches Reserve, A Weekly Shopping “Club”

Today is the day of ecommerce site launches. Earlier, we told you about Google's Boutiques.com and later we'll be telling you about new retail/editorial shopping site Of a Kind, both of which launched today. But now, let's discuss Reserve, which just launched on Refinery29 a couple of hours ago. Refinery29, known primarily as an editorial site, has had a retail component nearly since the beginning of its inception. They're currently partnering up with Lucky Shops. And today, they've launched they're very own weekly sales site, which works more like Gilt City and Groupon than Gilt or Rue La La. Today's debut sale with Steven Alan is definitely unlike any online deal in the fashion-only space, mostly because there is no online clothing shopping involved.
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Today is the day of ecommerce site launches. Earlier, we told you about Google's Boutiques.com and later we'll be telling you about new retail/editorial shopping site Of a Kind, both of which launched today. But now, let's discuss Reserve, which just launched on Refinery29 a couple of hours ago. Refinery29, known primarily as an editorial site, has had a retail component nearly since the beginning of its inception. They're currently partnering up with Lucky Shops. And today, they've launched they're very own weekly sales site, which works more like Gilt City and Groupon than Gilt or Rue La La. Today's debut sale with Steven Alan is definitely unlike any online deal in the fashion-only space, mostly because there is no online clothing shopping involved.
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Today is the day of ecommerce site launches. Earlier, we told you about Google's Boutiques.com and later we'll be telling you about new retail/editorial shopping site Of a Kind, both of which launched today.

But now, let's discuss Reserve, which just launched on Refinery29 a couple of hours ago. Refinery29, known primarily as an editorial site, has had a retail component nearly since the beginning of its inception. They're currently partnering up with Lucky Shops. And today, they've launched they're very own weekly sales site, which works more like Gilt City and Groupon than Gilt or Rue La La. Today's debut sale with Steven Alan is definitely unlike any online deal in the fashion-only space, mostly because there is no online clothing shopping involved.

What you're vying for is a $50 "limited availability" voucher, redeemable for $100 to spend at Steven Alan's NYC sample sale, which starts tomorrow. Planning to build a wardrobe of plaid shirt dresses? You can buy up to two vouchers. So, you get $100 (or $200 if you buy two) worth of already-discounted Steven Alan for half that. But! You'll also get some kind of VIP card. What it does is unclear. According to the site's instructions, "With voucher in hand, get ready for a one-of-a-kind shopping experience. Special instructions will tell you what happens next!"

We're not sure what Reserve has in store for coming weeks, but it's noteworthy in that it is a new approach to flash sales and unique for an editorial site. And while you do have to register to participate, you don't have to be invited or anything silly like that, and the process takes 10 seconds.