WWD’s got the sales stats on the all important September issues. A quick break down of the winners and losers:
Harper’s Bazaar: The Hearst title won big this past September with Jennifer Aniston on the cover. Sales were up 22%, making it the best-selling issue in seven years. Aniston’s love life (or lack thereof) has always moved tabloid weeklies, and apparently she can move fashion titles too. Go Jen.
Glamour: Not a huge increase for Glamour, but their J.Lo cover upped newsstand sales about 1%.
Marie Claire: Only a slight increase here too–the mag’s MK Olsen cover was up 1% from last year. Of course, these are pre-Maura Kelly numbers. It remains to be seen whether Kelly’s controversial blog post will have an effect on sales and subscriptions.
W: Sales for W‘s September issue under new EIC Stefano Tonchi were down a whopping 14%. We’re hopeful about Tonchi’s redesign and direction for the mag, so hopefully the drop can be chalked up to some kind of adjustment period. We’re sure October, featuring a naked Kim Kardashian, fared better.
Elle: Julia Roberts, she of the mega watt smile and box office gold, wasn’t enough to increase sales. Single copy sales fell 10%.
Vogue: Sadly, Vogue’s history-making Halle Berry cover didn’t do anything for sales. They fell 5.5%.