If you’re a beauty and potion junkie always searching for a new fix, your chance to score is getting easier. Space NK, that bastion of upscale and hard-to-find beauty brands, just opened its sixth freestanding store, on the Upper East Side of NYC.
Space NK, founded by Nicky Kinnaird in the UK in 1993, hit the US in 2007 when the NYC Soho store opened. Since then, it’s opened five additional stores (all in the NYC metropolitan area). The company also recently opened a total of 14 store-within-store boutiques in various Bloomingdale’s in New York, Massachusetts, California, New Jersey, and Florida. When I asked about more freestanding stores in the US outside of New York, Nicky told me in no uncertain terms, “There will be more, but we’ve got to be ready to handle it. We’ve got to get the infrastructure done.”
I got a tour of the new Lexington Avenue store by none other than Nicky herself. Space NK seems to be flourishing in a climate where many industries, including fashion, are fighting for their lives. There’s been a lot of debate about whether makeup and beauty does well in a recession and why.
“We are seeing very strong double digit growth in terms of what’s going on. I think that what actually happened is people are stepping back and reassessing what they do with their lives. Very often that ends up being, "How much can I do at home for myself?’” Nicky told me. So people are buying home products to keep their salon-treated hair looking great, to extend the time between facials, and to avoid pricey dermatologist treatments.
So what are some beauty trends that Nicky is seeing? Treating from the inside out, such as oral supplements and detox regimens. Functionalab and David Kirsch, the celebrity trainer, both have lines. People also want, and will pay for, organic products that actually work, such as those by Tata Harper and Kjaer Weis, both carried by Space NK. People who eat organic and live green lifestyles will still go for high-tech skincare because they want what works. Beauty is finally figuring out how to make natural be as effective as chemicals.
Finally, I asked Nicky for her top three products, which can be universally used by anyone:
Eve Lom Cleanser ($40.00) Zelens Intensive Triple Action Eye Cream ($160) By Terry Baume de Rose SPF 15 ($58) (A lip balm)
Before you run out and buy these, wait until November 22. That’s when the N.dulge loyalty program launches. You’ll get one point for every $1 spent, which then translates to a $5 N.centive for every 100 points accumulated. You’ll also get invited to special events, get samples, and a subscription to Space NK’s beauty magazine, N.vision. If you spend $1,000 per year, your points will increase.
Space NK can be expensive, but I justify beauty purchases like this: You have to look at your face every single day. Be nice to it and give it a little serum now and then.