Style.com's Reality Show: Online Only?

Excited for North of Madison? We've heard rumblings from multiple sources that Style.com's reality show might end up airing on the web, rather than television. Why would Style.com air the series online? Two possible reasons: 1. They haven't yet found a channel that wants to buy it. 2. They're positioning the series as a web feature in order to attract more readers to the site on a regular basis.
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Excited for North of Madison? We've heard rumblings from multiple sources that Style.com's reality show might end up airing on the web, rather than television. Why would Style.com air the series online? Two possible reasons: 1. They haven't yet found a channel that wants to buy it. 2. They're positioning the series as a web feature in order to attract more readers to the site on a regular basis.
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Excited for North of Madison?

We've heard rumblings from multiple sources that Style.com's reality show might end up airing on the web, rather than television.

Why would Style.com air the series online? Two possible reasons: 1. They haven't yet found a channel that wants to buy it. 2. They're positioning the series as a web feature in order to attract more readers to the site on a regular basis.

As we've said before, Elle.com has benefited greatly from its exposure on Project Runway and The City, so we're not sure #2 is that viable. And truthfully, we really hope this thing gets picked up, because we hate watching anything longer than two minutes online.