Adventures in Copyright, News
Tesco’s Knockoff of Kate Middleton’s Blue Issa Dress is Pretty Pathetic
By Lauren Sherman
From Primark to Topshop, the Brits love their knockoffs. So it’s no surprise Tesco, one of the nation’s biggest discount stores, decided to replicate the pretty-but-let’s-face-it-boring Issa dress Kate Middleton wore to announce her engagement to Prince William. It retails for about $25
The problem with the “Kate” dress, as Tesco has apty named it? Well, it’s not really a replica. In fact, we’d never think of it as a copy if Tesco wasn’t touting it as one.
Unsurprisingly, there’s another, better copy out there. It’s called the Pepita dress, and it’s on sale for €99, or about $155, which isn’t much cheaper than the original.
We don’t really understand why anyone would want this dress so badly anyways, but if you’re desperate, there’s a lovely Issa silver dress similar to Kate’s currently available on Matches.com.
Tags: Kate Middleton, Matches, Pepita, Tesco
Designer(s): Issa



First Look: Marni for H&M, the Complete Collection (Plus Pricing)
Central Saint Martins Fall 2012: The Most Memorable Looks
New York Fashion Week Crib Sheet: The 10 Most Well-Reviewed Shows According to Everyone Who Matters
Mulberry Debuts Lana Del Rey Bag on the Runway
Kate Moss, Rihanna, and More Attend Stella McCartney's London Dinner Show--Oh, and Alexa Chung Levitated on Swords
Yeah, the Tesco’s dress is designed for the pregnancy engagement – would fit well until about 5 months. Big market for it.