Stella McCartney Kids launches today. And if this video is any indication, these are the most adorable children’s clothes ever to be produced.


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Comments [3]

This is cool, but I prefer Lanvin for H&M!

Yes, its not exciting everything looks try hard

The idea, with all the paint being thrown around, is to show how practical and wearable the clothes are. Obviously not cutesy garments that the kids get prised into for photos with the grandparents, but sturdy every day stuff that they can play in. With all that, although the video is cute, the clothes seem a bit pedestrian to me.