I’m new to the fashion world as a fashion photographer and I’m working at a high fashion retailer, and I wanted to know how to match colors with people skin tones. What colors go well with light medium and dark skin tones?
Dear Filmster Ben -
We joke about it all the time at the studio, but if you want to invest in some home-grown 1980’s fashion knowledge, get yourself a copy of Color Me Beautiful immediately! I remember reading this as a kid to great discovery that I was an “Autumn.” Also makes for hilarious dinner conversation.
A lot of what I do with customers is break them of the habits this book put into motion, but in terms of photography and skin tone, I think it actually might help you. I think contrast is more important than color, actually. When I’m casting models in the presentations, sometimes the drama comes in a very fair, blonde girl in lightest pales. Alternatively, the opposite could work swell too: gorgeous dark skin in brightest white.
I have found, in working with customers with our very colorful collection, that a lot of the preconceived notions about what colors look good with what haircolor and/or skin tones are misnomers. For example, blondes tend to not like wearing yellow, but in actuality, yellow looks terrific on blondes! Likewise, redheads look most charming in red, but actually not that pretty in green.
If all else fails, there’s always black & white!
Chris will be back next week with more fashion and career advice. Got a question? Email him on firstname.lastname@example.org.