News, The Business
Breaking Biz News: LVMH Takes Another Bite Out of Hermes, VF Buys Rock & Republic
By Lauren Sherman
Big brands love using the holiday season as a time to make major acquisitions. Usually, they wait until a day or two after Christmas, when everyone’s still climbing out of that HoneyBaked Ham hole.
However, this year the big guns are coming out long before A Christmas Story will even appear on TNT.
To start the morning off right, VF announced their plans to acquire bankrupt denim label Rock & Republic for $57 million. Few were surprised with this move, as VF was rumored to be looking at the brand, which despite its early success, hasn’t been able to pay off debts. R & R fits in well with the VF portfolio–the rock and roll brand will stand alongside labels like John Varvatos and 7 For All Mankind. Our prediction: Expect Rock & Republic stores, as well as expanded offerings, by Fall 2011.
Then, as they often do, French conglomerate LVMH decided to stir the pot of mulling wine, announcing that they now own 20.21% of Hermes, up from the 17.1% they bought in October. Earlier this month, the angry Hermes family announced plans to set up a holding company that will control 50% of the company’s stock. But here’s the thing: over 73% of Hermes is already owned by the family, which means it will be nearly impossible for LVMH to stage a hostile takeover. We think LVMH is simply agitating the Hermes family until they break down and sell. That may eventually happen, but in our opinion not for a few years.
Tags: LVMH, Rock & Republic
Designer(s): Hermes






The 10 Best YouTube Hair Tutorials
The 10 Best YouTube Makeup Tutorials
Fashion's Most Stylish Guys Give Mark Zuckerberg an (Almost!) Hoodie-Free Makeover for Facebook's IPO
Style and Substance: 10 Ladies Who Have Proven You Can Have Both
10 Beauty Boards You Should Be Following on Pinterest
its a good thing your not a financial person :P if any of the family side with the lvmh group it could result in a hostile takeover.
yeah, but that’s not gonna happen.
Lauren, your prediction that LMVH would not make such a sizable investment just to sit on the sidelines was absoutely correct. The LMVH stake is now the majority of available shares on the secondary market. It’s a huge investment just to “fly a kite” to stir up the family. I still wondering if they are taking specific aim at vulnerable family owned shares. Those fighting words from Hermes about forming a company to hold 50% of the shares seems to confirm this sense of vulnerability. Here’s hoping Arnault doesn’t manage to prise shares from cash strapped family – that would be the thin end of the wedge. I don’t want to contemplate a time when the words Hermes and China occur in the same sentence.
Hermes already has 19 doors in China and a separate brand called Shang Xia.
I’m so naive, I thought Hermes still manufactured in Europe. What does “19 doors” mean – retail outlets? You are so clued up – what is the extent of their manufacturing in China? Thanks.
Yes, most of the stuff is still made in France but Hermes, like everyone else on Earth, wants as much of China as they can get. To capture the high-end niche without losing their prestige and heritage reputation, they went as far as creating an independent brand from scratch, Shang Xia, with a Chinese artistic director and have all the items handmade locally.
The quality of the merchandise is on level with Hermes’ but of course the prices are lower. So, it’s a win-win for the parent company.
RR: thanks for all the info – very interesting. I take it that the Hernes labelled products are still all made in Europe? The fear, of course, is that an LVMH owned Hermes would maintain their high prices but decrease their product quality by offshore manufacturing.
wow. i’m somewhat flabbergasted by this revelation RashomonRebel. thanks for the info :)
Take a trip there when you have the chance, China is relentless in trying to make it happen.
is that a good thing or a bad thing?
I don’t know what the future holds for them but I do advocate people who are trying to get out of poverty.