Last night the Gagosian store uptown fêted Exhibition A, a new project by Cynthia Rowley, Bill Powers, Laura Martin, and Gabby Munoz that aims to bring art collecting to the public at a lower price point. And we're not talking about Cynthia Rowley Baid-Aids here (though I was wearing one yesterday), I mean museum-worthy works of contemporary art.
Including artists like René Ricard, Hanna Liden, Richard Phillips and Josephine Meckseper, e-commerce site Exhibition A sells special edition prints of works from $100-$500. The company keeps it exclusive by only offering the works for 2-4 weeks and only printing as many works as are purchased, meaning your collecting nemesis can't snatch up your beloved Mark Borthwick after the sale has closed.
Founder Laura Martin explains her impetus for starting the project; "I've loved so many of these artists for so long, and being in my twenties in New York I couldn't afford any of their pieces, so this is a way that people like me can start building their collection."
Aside from checking out the stellar art and products housed in the Gagosian store (Andy Warhol skateboards caught my eye), I learned some valuable tips form art-collector Cynthia Rowley. She approved of my Jeurgen Teller x Marc Jacobs Skateboard because they're limited edition and so the value will skyrocket in time (yay!), and ensured me that the big secret to being a collector is just to "collect what you love."